Building Brand You Is Crucial

Article updated on 16/02/2022

Creating a brand is not easy. It takes time, effort and a lot of hard work. But it’s worth it. Why? Because building “brand you” is the key to success in today’s world.

“The process of personal branding involves finding your uniqueness, building a reputation on the things you want to be known for, and then allowing yourself to be known for them. Ultimately, the goal is to create something that conveys a message and that can be monetized.[2]” Wikipedia

It doesn’t matter if you’re an individual or a company – you need to have a strong brand if you want to be successful. And building that brand starts with YOU. Yes, you! It all starts with how you see yourself and how you present yourself to the world. So let’s take a look at some tips for building Brand You…

Building brand you can be done at any age and at any stage in your life, working on how you can develop yourself throughout your working life, towards your career objectives and it can assist you to get that top university place you so badly want or to get your dream job or even get that new business venture off the ground.

It is possible that you are not getting the recognition you deserve because you are not visible enough and do not speak of your successes to others in the right tone. Building brand you the correct way can help you obtain a more rewarding career and drive you forward to levels of success you only dreamed of. 

But Building Brand You Isn’t Important

Some say “But I don’t need to be visible online, I don’t need to build my brand” and this could be the case for a select few, but they still need to to take control to ensure that what is out there in the public domain acts in their best interests and doesn’t hurt them or their business.

Ideally, you need to take control before someone else does, a brand has value and you have a brand whether you like it or not. In this day and age even if you are running a business and don’t want to be seen on the internet you still need to take control so you can ensure what is online about you is true and doesn’t hurt you.

Why Brand Yourself

There are many reasons to brand yourself but the majority of them are about taking control of your career and your working life, growing it in the direction that you decide fits with your overall objectives for the next 1/2/3/5 years.

Steering your career in the right direction can be rewarding, a lot of fun and I have plenty more posts on this and lots of FREE resources around if you would like to learn more about the importance of building brand you and lots of helpful tips on how to do it. This is a very helpful article and podcast: The Ultimate Guide To Personal Branding To Win

Hopefully from this post, you will take away a few key reasons for why you should build your brand. But before you do begin to build your brand you need to sit down and think about the gap between where you are versus where you would like to be, without knowing where you want to head in your life building a brand would be a pointless exercise.

Building a brand is not easy. It takes time, effort and a lot of hard work. But building your own personal brand can be rewarding, fun and lead to greater success in the future for you personally or professionally. Although building your own personal brand may seem daunting at first glance, it doesn’t have to be if you follow the steps we outline in our free resources. You can start here with this blog on How to define your personal brand: How To Define Your Personal Brand For Success

Your journey starts with taking control of how people see you by building Brand You through various avenues that are important to YOU – building visibility online while also making sure what’s out there on social media about you is true and accurate! It’s possible that building your own personalized brand will help get recognition where it matters most- in an industry where competition is high but rewards are great.

If you need any help please email me on or twitter @natschooler

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