Secrets of Audience Research – Brand Storytelling with Content Marketing

Brand storytelling is such an interesting topic and Jessica Gioglio and Nat thoroughly enjoyed their conversation around this epic topic.

jessica gioglio

Jessica is the founder of With Savvy Media & Marketing
Author, The Laws of Brand Storytelling
Author, The Power of Visual Storytelling

They discussed brand storytelling with content marketing.

And: –

How companies and brands can tell better stories?

How to engage communities with content?

The Laws of Brand Storytelling

Here is the video from Johnnie Walker – The Man Who Walked Around The World.

Three Brilliant Examples of Brand Storytelling You May Have Missed:
3 Examples That Prove The Power of Brand Storytelling:
Three Brand Storytelling Misconceptions That Are Holding You Back:
Bold Brand Storytelling: Lessons From Companies Who Take A Stance:

And some more resources here: What is Your Story? Brand Or Fail?