Why Female Investors are the Future of the Investment World

Why Female Investors are the Future of the Investment World originally posted here

Did you know that women are the future of the investment world? That’s right! A recent study by Credit Suisse showed that over the next two decades, women will control more than two-thirds of global wealth. This is a trend that financial advisors and investors need to pay attention to. In this article, we will discuss why female investors are so essential and what you can do to attract more of them to your business.  

So why are female investors so important?

First of all, they tend to be more risk-averse than their male counterparts. This means that they are more likely to invest in companies that have a solid track record and are less likely to take chances on risky startups. This is good news for businesses that are looking for long-term stability and growth.

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Another reason why female investors are so important is because they are far more likely to invest in socially responsible companies. This means that they are interested in companies that are making a positive impact on the world, and not just those who are trying to make a quick profit. For example, a recent study showed that women were twice as likely as men to invest in green energy companies.

This is something that is becoming increasingly important to millennials and Generation Z investors as well as those investing for women.

In their article “Women controlling the Investment Wealth” on iFlip they share “How much wealth do American women control? As reported in Forbes, a Bank of Montreal study estimated US women control $22 trillion in personal wealth.

Another post in Investment News tells of a research report, which says, “An unprecedented amount of assets will shift into the hands of U.S. women over the next three to five years, representing a $30 trillion opportunity by the end of the decade.”

You can read the full article here 

In the latest episode of Navigating the Waters we talk with iFlip CEO and Co-Founder Randy Tate

Randy spent his earlier years as a successful collegiate athlete and then self-made entrepreneur.  He grew an athletic apparel company to over $5M+ in revenue, then sold it to a publicly traded sporting conglomerate, Sports Chalet. 

For the last 10+ years he has trained thousands of employees and business owners on how to market effectively, grow sales and build sustainable growth in their companies.

His passion for technology led him to one of the fastest growing software companies called Infusionsoft, which peaked with over 150,000 software users.  As the VP of Business Training for customers, he developed and oversaw the expansion of the Elite Business Education curriculum program.

Since then he has led as the co-founder and CEO of iFlip, SAAS Financial Technology Company.  His passion is to empower all individuals to grow their wealth for the future through the use of AI investing technology.

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What does this mean for you as an investor or advisor?

Simply put, if you’re not marketing and servicing female investors, you’re missing out on a huge opportunity. Women control a large portion of the world’s wealth, and they are only going to become more critical as investors in the years to come. If you want to position your business for success, it’s time to start paying attention to this critical demographic. Females are becoming one of the best investments right now with women investors are still outperforming their male counterparts according to the latest studies.

Here are a few tips to get started:

Make sure your website and marketing materials are inclusive and welcoming to all genders.

Offer investment products and services that appeal to women’s unique investment goals and preferences.

Work with financial advisors who understand the importance of attracting and serving female investors.

So there you have it: three reasons why female investors are the future of the investment world. By following these tips, you can tap into the growing pool of female investors and position your business for success in the years to come. As the industry grows and evolves, it’s important to keep this trend in mind and adjust your business accordingly. By doing so, you’ll be well-positioned to attract more female investors and stay ahead of the competition.

Do you have a female-founded startup that’s in need of funding or you’re an investor interested in supporting female entrepreneurs, please contact us. We’d love to chat with you about how we can work together.

Find out more about Stephanie and subscribe to Navigating the Waters

Why Female Investors are the Future of the Investment World

Stephanie McKinney

CEO and Founder of River VC 

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Email: smckinney@river-vc.com

Website: River VC

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