How to Create a Compelling Pitch Deck- The Key Questions Your Pitch Deck Needs to Answer.

How to Create a Compelling Pitch Deck- The Key Questions Your Pitch Deck Needs to Answer originally posted here

If you’re looking to raise money for your business, you’ll need to create a pitch deck. This document is used to persuade potential investors to invest in your company. It’s important that your pitch deck is well-crafted and compelling, or you’ll risk losing the investor’s attention. In this guide, we will walk you through the steps necessary to create a winning pitch deck. We’ll discuss what information to include, as well as some tips and tricks for making your presentation stand out. Let’s get started!

The first step is to understand your audience. Who will you be presenting to? What are their needs and wants? What kind of information will they be looking for? Answering these questions will help you tailor your pitch deck to appeal to your specific investors.

Next, you’ll need to gather the necessary information. This includes financial data, market analysis, and your company’s unique selling proposition. Once you have all of the facts and figures in order, it’s time to start putting together your presentation.

There are a few key elements that every great pitch deck should include:

-A clear and concise overview of your business 

-A detailed explanation of your product or service 

-A solid marketing strategy 

-A comprehensive financial analysis 

-A well-defined target market 

-A realistic business plan 

-An overview of the competition 

-A strong management team 

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If you can include all of these elements in your presentation, you’ll be well on your way to impressing potential investors. However, there’s one more thing you can do to ensure that your pitch deck is truly compelling. And that’s to tell a story.

People are naturally drawn to stories. When you present your information in the form of a narrative, it will be much more engaging and memorable than if you simply list facts and figures. So don’t be afraid to get creative with your presentation. If you can tell a  compelling story that highlights your company’s strengths, you’ll be sure to win over any investor.

Creating a pitch deck can seem like a daunting task. But with a little planning and creativity, you can put together a presentation that will wow potential investors and help you raise the funds you need to grow your business. 

When you start to draft your story ensure you cover these key components:

Company Overview

Mission/Vision of the Company

The Team

The Problem

The Solution

The Market Opportunity

The Product

The Customers

The Technology

The Competition


Business Model

The Marketing Plan


The Ask

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Company Overview: Start with a one-minute elevator pitch that tells the story of your business. This should include who you are, what you do, and why you’re doing it. Be sure to keep it concise and engaging.

Mission/Vision of the Company: Your mission statement is a brief description of what your company does and why it exists. Your vision statement is a longer-term view of where you see your company going. Both of these elements should be included in your pitch deck.

The Team: Introduce the management team and any other key players involved in the business. Include information about their experience and expertise

The Problem: Explain the problem that your product or service is solving. Be sure to include data or statistics to back up your claims.

The Solution: Introduce your product or service and explain how it solves the problem you’ve identified. Again, be sure to include supporting data.

The Market Opportunity: Research the size of the market for your product or service. How much potential is there for growth.  ? Include this information in your pitch deck.

The Product: Give a brief overview of your product or service. What are its key features and benefits? How does it differ from other products or services on the market?

The Customers: Who is your target customer? How do you reach them? What needs or pain points do they have that your product or service can address?

The Technology: What technology do you use to develop and deliver your product or service? is it proprietary? What are its key features?

The Competition: Who are your main competitors? How does your product or service compare to theirs? What are their strengths and weaknesses?

Traction: Have you already launched your product or service? If so, what is the response been like? Do you have any early adopters or satisfied customers? Include this information in your pitch deck.

Business Model: How do you make money? What are your main revenue streams? How much does it cost to produce and deliver your product or service? 

The Marketing Plan:  How will you market your product or service? What channels will you use? How much will you spend on marketing? Include this information in your pitch deck.

Financials: Include financial projections for the next three to five years. If you have already launched your product or service, include actual historical financial data. 

The Ask: Finally, be sure to include information on how much money you are looking to raise and what you will use it for. Include a clear call to action for potential investors.   When calculating the ask remember to ensure it will be enough to sustain you to the successful completion of the next pay round.

By following these tips, you can be sure to create a pitch deck that will engage and excite potential investors. So get started today and bring your business vision to life.  Good luck!

Thank you for reading. If you found this helpful, please be sure to share it with your friends and followers.

Do you have a female-founded startup that’s in need of funding or you’re an investor interested in supporting female entrepreneurs, please contact us. We’d love to chat with you about how we can work together.

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How to Create a Compelling Pitch Deck- The Key Questions Your Pitch Deck Needs to Answer.

Stephanie McKinney

CEO and Founder of River VC 

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